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Newsletter
Date: February, 2006 Our feet were killing us! We spent three solid days walking up and down the aisles of the giant Orange County Convention Center (over a million square feet!) to view the wares of virtually every golf manufacturer in the business -- 1200 plus companies. Because the newest products will often not be appearing in retail pro shops for up to a year, it's the perfect opportunity for advance trend-spotting. Our goal is to offer the very best, so we look for innovative products from new companies as well as established manufacturers. A few of the highlights: Bobby Jones introduced an all-new in-stock collection, which will be available for orders starting around mid-March. The Signature collection is gorgeous -- as always! -- and we were especially impressed with the new fancy polos from the Players collection. Elegant patterns and luxurious, double mercerized Peruvian Pima cotton make a terrific combination -- the garments are all top-drawer. Bobby Jones also introduced a new line of fine watches and timepieces, and a collection of leather and exotic leather accessories, both of which we are pleased to add to our offerings. Zero Restriction's new microsuede outerwear models and patterns were just stunning. We couldn't wait to show the new herringbone microsuede windshirt to our clients! And the women's Anita microsuede jacket and quilted vest, both due to be available in fall, will be sure winners with the ladies. On the equipment side, we loved Callaway's new Terra Firma stand bag. The angle of the bottom adjusts to lie flat on the ground when the bag is tilted on its stand. (How do they do that?) Of course, the new clubs were equally innovative -- and there's new and better technology for every skill level. Sport-Haley's women's golf apparel so impressed the ladies of the Corporate Golf team that we have added the brand to our lineup (and our wardrobes!). Sport-Haley's stylish polos, pullovers, and bottoms are great, and their sweaters and outerwear are simply beautiful. We were pleased to see a great new selection of fleece and outerwear from SDI, and have returned this brand - the pioneer in fleece outerwear for golf - to our product line. A great collection of sporty new fashions in high-tech fabrics from Adidas Golf convinced us to add this brand as well. Our vote for the best new product idea goes to Sunderland of Scotland for their disposable rain suit. It's made of non-woven fabric treated to be highly water-resistant, with a suggested retail price under $25. We imagine it's something every upscale resort will be stocking for the proverbial rainy day so guests who were looking forward to playing can still enjoy their rounds. And attention meeting and tournament planners: give one of these to each of your players, and you won't have to worry about iffy weather cutting your outing short. It's cost-effective "rain insurance" - and if it stays sunny, your players will think of you with appreciation some other time! Sunderland of Scotland previewed the first collection from their new designer -- which looked great. Penfolds, another venerable Scottish golfwear brand, was acquired by Sunderland, and we plan to offer the cream of that line to our clients as well. The Penfolds rain suit -- and its price! -- was especially appealing. Although the new models will not be available to ship for some time, we look forward to offering them to our clients when they are. Of course, there's plenty new and notable from our other brands. We hope to update this newsletter soon, and post pictures and info on the new items on our brand feature pages. So stop back again!
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